Data systems for Indonesian SMEs
Most teams don't have a data problem. They have a visibility problem.
Marketing, ops, another division entirely — wherever the bottleneck is hiding, you can't answer “what changed?” quickly. By the time it's discussed, the cost is already sunk.
What changes
Not a new tool to learn. The numbers you already have, arranged so the problem is visible while it's still cheap to fix.
How it worksFour ad platforms live in a single dashboard. No more logging into five tools to find one number.
A campaign burning $21 per lead got flagged before it drained the month's ad budget.
Revenue tracked outlet by outlet, not buried across three separate exports.
Retention risk scored every week, not discovered after the cancel button.
Process
Marketing, ops, any division. We locate where decisions are actually being delayed — no new software required.
Daily capture of whatever metric genuinely runs that part of the business, pulled from the systems you already use.
One clean view aimed at the bottleneck, not a wall of vanity metrics nobody opens twice.
Live at your own branded domain — yourbrand.info.id — licensed annually to you, not held by an agency.
“You keep using Slack, Sheets, and your brain. We just make them tell the truth.”
Selected work
Marketing, operations, retention — three businesses, three places the money was quietly going. Find it, systemise it, watch it stop being a problem.
The pattern
Every one of these was visible in data the business already had. Nobody had put it where a decision gets made.
Revenue visibility
Raw delivery-app exports turned into one live view of revenue, trend, and which outlet is sliding — the moment it's uploaded.
The slide was caught three weeks before it would have surfaced in a monthly P&L.
Spend protection
Every ad platform in one dashboard, with an automatic flag the moment cost-per-result creeps past target.
The over-target channel was paused before another week of $21 CPA cleared the budget.
Retention intelligence
A churn model scores every subscriber's risk and reports it automatically, so retention gets worked before the cancel button — not after.
$2,340 in at-risk monthly revenue got a retention nudge before a single cancellation.
Dashboard views are illustrative reconstructions — client names and real figures are kept private.
Talk about your bottleneckFit check
Investment
An annual license for your own branded system. No retainer, no agency hours to manage. Priced for a founder-run business rather than an enterprise budget — confirmed on the call, scoped to your setup.
Scope and figure are agreed before anything starts. If it's not a fit, I'll say so on the call.
Get startedOrigin
I built the first version of this inside a company I was running data for. Fragmented numbers — across marketing, ops, and finance — were slowing down every decision.
The team went from “where's that number?” to “I see the bottleneck — let's fix it.”
Now I build the same system for other teams. Whatever the division, whatever the industry — if it's a bottleneck, we can find it.
Next step
Pick whichever channel you actually check. I take on a small number of new systems each month so each one gets real attention, and I'll reply within 24 hours — including if it's not a fit.
